Marketing 2.0 in plain language
Currently I am preparing to publish a series of posts that teach marketers how to develop a Keyword Strategy. A Keyword Strategy is crucial if you want to drive quality traffic to your website.
Before that however, I will first publish some posts on basis SEO knowledge. Today: the importance of ‘incoming links’ aka ‘backlinks’ to your websites findability.
Links to your website is a major factor in getting great organic search engine results.
Next week I will start publishing a series of posts on SEO. About what you need to know as a marketer. Followed by a series that helps you develop a Keyword Strategy.
But as a marketer you might be wondering what SEO has to do with you.
Isn’t SEO done by the IT department?
Well, yes and no. Yes, because your website needs to be technically optimised for search engines. That means ensuring your website is in compliance with the protocols and guidelines as set by World Wide Web Consortium (w3c).
But there’s more to optimising your website than just technical protocol.
Recently my business partner Steve wrote a post about Zappos generating more than 1 billion USD in sales over 2009 with more than 75% being repeat business. They sell shoes and clothing online. But as he points out, they actually sell customer service. It truly is at the heart of their business model.
When you see their amazing level of customer service, it automatically makes me think of all the times I haven’t been treated well as a customer.
A recent personal experience
I’ve been a loyal Vodafone customer for years. When I wanted the new Google Nexus phone, I called them. They told me they didn’t stock it and suggested I go somewhere else. That’s it. Nothing else. They didn’t ask me why I wanted the Nexus, suggest an alternative, point me in the right direction. See if they could help. They just told me to go elsewhere. That’s definitely not what I call good customer service.
I ended up getting my free Google Nexus One phone through an online vendor. But guess what? I still prolonged my subscription with Vodafone.
Why?
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You can spend a lot of time deciding which RSS reader to use. But Google Reader is still the bomb. Google Reader is fast, easy to install, easy to use and has everything you are looking for.
So let’s get going! These are the steps you need to go through, to set-up your Google RSS Reader:
Normally you go out to your favourite news sites and blogs to see if there are any new articles out there. RSS flips that! It makes this content come to you.
How does it work?
All you need is a RSS Reader. This easy to use piece of software aggregates all these RSS feeds in one place.
It saves you valuable time and makes it easier to keep up to date with what’s happening in the blogosphere and on news sites.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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