Last October 14, we gave a presentation to the HR Puzzle – a network of Dutch thought leaders in Ehrm. During the presentation we explained our approach to marketing and pr on the social web.
Archives for October 2010
25
Oct 2010
So, you’ve got yourself a Twitter account, you have figured out what you need to be Tweeting about and you are doing it. Everything feels good.
But as a marketer you want something more tangible than just a feeling. What about clickthrough? If you know the number of clicks that each of your Tweets generates, you can figure out what your people really value – and do more of it!
13
Oct 2010
Most of us marketers, aged 30-ish plus, were professionally born and bred in the age of mass communications. So, it’s not strange that many marketers enter the social media arena with a mass-marketing headset.
08
Oct 2010
In this post I will explain the concept of Long Tail SEO, how you can beat your competition in search engine rankings by applying it, and even how to get a shot at great search engine rankings for a single keyword!
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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