Marketing 2.0 in plain language
A couple of months ago I did a blog post on how to check if your website is optimised for search engines.
Basically, you right click your mouse, select ‘view source code’ and search (Ctrl + F) for meta tags: if they ain’t there, you ain’t optimised.
But, as you have guessed there are more thorough ways of checking if your site is optimised for Google. The easiest is to start using a tool supplied by Google called Google Webmaster Tools!
According to a survey by RJMetrics, core Twitter users are very committed users, but interestingly, more than 80% of Twitter accounts are inactive.
So the chances are that you have quite a few inactive Twitter accounts in your Twitter following.
My view: they ain’t doing you any good. Might as well get rid of them!
When you are actively marketing in social media by sharing valuable content, speed is often of the essence. You want to be able to share easily, simply, and quickly.
You have probably noticed that you can integrate your Twitter account into your Linkedin profile. This means you can post your tweets in your LinkedIn profile.
If you choose to integrate your Twitter and Linkedin accounts, you have two choices:
1. Share all your tweets in your Linkedin status
2. Add the ‘#in’ hashtag to share only specific tweets
As a marketer on the social web, one of your first objectives is to be found by your potential clients.
And since search engine Google has a market share of 98% in The Netherlands, your website needs to rank high in Google.
But as the graph below indicates, ranking high in Google is not good enough. Nearly 88% of the clicks on Google Page 1 go to the websites that are on first, second and third place!
Most clients I speak with have heard of Slideshare – the ‘YouTube’ for powerpoints – and some are even using it. But I haven’t met too many who optimise their Slideshare profiles to their keyword strategy.
Optimising means that people can then find your profile and presentations better in Google, or when they search from within Slideshare.
Many companies nowadays have a Facebook page. But often they forget to claim their ‘vanity URL’.
When we started our Facebook Page, the URL of our Facebook Page looked like this:
During the last year Internet Explorer has lost market share to Google’s browser Chrome. This is not unexpected. The main reason for people switching browsers is:
Chrome loads web pages faster than other browsers!
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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