Marketing 2.0 in plain language
Stop the press!
About 3 weeks ago I wrote a post called “How to convert your friends from a Personal Facebook Profile to a Facebook Fan Page”. This used to be quite a hassle, because Facebook didn’t offer an easy way to do this.
Yesterday Beatrice Whelan a webdesigner and blogger from Ireland, posted a comment on my blog saying that Facebook now offers an easy, automatic way to convert your friends from a Personal Profile to a Facebook Page.
I’m sitting here with my headphones on, listening to the new Radiohead album ‘King of Limbs’. And I’m thinking: Wow!
First of all, I think that ‘King of Limbs’ is Radiohead’s best album since ‘Kid A’. But an even greater achievement is the fact that they are still here! Still relevant. And making the music they’re making. The music they want to be making.
In some cases hosting your blog under your main website can be a good option. You would then need to make a choice between hosting the blog as a subdirectory (yourwebsite.com/blog) or as a subdomain (blog.yourwebsite.com).
Next week I will publish a post that explains the pros and cons of hosting your blog under the domain of your main – corporate, primairy or root – website as oppose to hosting it completely separate under a separate domain (URL).
But in this post, I will first discuss the difference between hosting your blog under subdirectory or subdomain.
The Cluetrain Manifesto – written in 1999 – is a must read for all businesses wanting to better understand social media. In essence The Cluetrain Manifesto can be summed up in one single paragraph:
Once in a while you come across a seemingly simple techie invention that makes your life online easier and richer.
Apture Highlights is a browser extension that allows you to get instant access to e.g. Wikipedia, Google, YouTube or Twitter without leaving the page.
As the client guy for we do communications I often talk to new clients. Once we start talking about the social web, I always ask them what their perception is of ‘social media’ and its business value.
In my experience there are two distinct categories of prospects: the ones that want to ‘tap into social media’ and the ones that want social media to tap into them.
Let me explain.
These days great content can come to you in many different ways. Your friends share stuff on Linkedin, your followers tweets links on Twitter and your business network shares stuff on Linkedin.
Still, I’m a big fan of my RSS Reader.
When I came in to our office (see picture) this morning, I filcked open my laptop and noticed that my last post got quite a few tweets and a good bit of traffic as well.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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