Marketing 2.0 in plain language
Last Tuesday was my one year blogging anniversary! (Yah!)
Right now I’m in the middle of doing a full analysis of traffic and engagement per blog post. I will share this data with you soon.
As I was going over all my old posts, I ran into this one dated February 7th: “Step into my office – a post about blogging and numbers”.
Below a nicely crafted infographic that gives you the lowdown on Google Panda – Google’s latest search engine algorithm update. It has certainly rocked the boat for some websites.
Unfortunately, there is not yet an app that automatically moves all your Facebook pictures to Google Plus.
But there is a way around it.
For newbees Twitter always seems like the most mystical social media channel. What is it? How does it work? How do I get followers? How do I know what to tweet about?
In the last year I have written quite a few posts about Twitter that answer questions like the above.
Just last week, Google started testing their much talked about social network called ‘Google Plus’.
At first I was really surprised to see Google launching this product under the Google brand name because ‘social’ just isn’t a part of Google’s brand DNA. Google is about search. To ‘google’ even became a verb.
So, if Google wants to grab marketshare in ‘social’ it would be logical to launch it under a different brand name, right? Just like they took a bite out of the browser market using the brand name Chrome.
But after reading this article in Wired, I understood better why Google is launching this social network under their own brand name:
Google is repositioning itself.
This week Google started ‘field testing’ it’s new social network called Google Plus with a limited group of users. As a result, the whole internet is now talking about Google Plus.
But getting people talking about their products has never been Google’s problem.
The problem has been in developing ‘social’ products that people actually use. Products like Google Buzz and Google Wave have never been adopted by a mainstream world wide audience.
I recently received a lot of emails from my Linkedin connections, inviting me for a new kind of professional social network. I thought it was a network visualisation tool.
Curious as I am, I click, signed-in with my Linkedin account, and take a look.
15 minutes later I deleted my account.
Why?
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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