Marketing 2.0 in plain language
I’m not a lawyer, but I do love music. From my first single ‘Like a RhineStone Cowboy’ by Glenn Cambell, to my latest craze Maserati, I never felt like I owned these songs. It always felt like I was using them.
Nearly everyone I meet professionally has a Linkedin profile. Most of those people have a pretty complete profile including a picture, recent experience, etc.
But only very few seem to bother with putting the right keywords in their profiles.This means that your profile will not show up in search results within Linkedin.
I am currently reading ‘The Trusted Advisor’. As Carl Stern Chairman of the Boston Consulting Group says, the book is “An invaluable road map to all those who seek to develop truly special relationships with their clients”. You can buy it here.
I am on Page 10.
Already I’m gaining great insights.
Hi there!
I want to kick off the New Year with some food for thought.
From Good To Great by Jim Collins is one of my favourite business books. In it, Jim and his team identify ‘The Hedgehog Concept” as one of their key concepts for taking an organisation from good to great.
Hi everyone,
It’s now Monday December 20th and I am taking a Xmas break from blogging. Back on January 3rd 2011!
I would like to take this opportunity to thank everyone for reading my blog, for commenting, subscribing and sharing my articles on Twitter, Facebook and elsewhere. Much appreciated!
I’ll leave you with the 2010 Top 5 most read articles on my blog. Hope they are useful!
Hey hey. Ho ho! As you can see from this picture taking from our office window, it’s snowing here in Amsterdam.
As you know, our mission in life is to turn organisations and people into publishers of valuable, optimised, content to help them reach their marketing, pr and communications goals on the social web.
I’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious.
But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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