Marketing 2.0 in plain language
Seven + 1 ways to start promoting your blog…
Try typing “Promote your blog” into Google. Wow! Lots of interesting stuff.
Interesting: yes. But also: lots. So, where do you begin? Where do you start promoting your blog?
Here’s my little ritual to shamelessly promote my blog:
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UPDATE: Check out this updated post “Shameless Blog Promotion 2013”
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An important tip to make bloggers write about you…
For many people plugged in to social media, the headline of this blog post is quite obvious. But for many just getting their feet wet in social media, it may well not be.
Simply put, if you want bloggers to write about you, don’t send them your press release! It’s a common mistake many traditional PR agencies seem to make when they expand their press lists with blogger names.
How to pro-actively manage your online reputation…
Recently I was talking to a rather large brand who had just been sold on an Online Reputation monitoring system. They were looking for a solution to start responding to people’s questions online.
The first word that came up in the conversation was ‘web-rep’. These are folks who go online and respond to comments on behalf of the company. But as you get more visibility, more market share of voice, it’s not economical to keep scaling up the number of web reps.
Plus, this is reactive rather than proactive. Instead of passively responding, you need to proactively manage your online reputation. This goes beyond a one-off response from a web rep.
So how can you do that?
Getting started in social media…
In an interview with PR Week, John Bell, from Ogilvy’s 360 Digital Influence, notes that more and more clients are asking for pilot programs rather than ‘full scale’ marketing campaigns.
So, is a pilot program a good thing? It’s a valid question. I’m often being asked this as well.
How to give great content away. Without being a charity!
More and more companies are starting to see the value of publishing great content such as tutorial videos, white papers, how-to guides, case studies, trend reports or market research documents.
However, I notice that many managers and marketers are not comfortable with giving this content away for free online. Usually a lot of time and resources have gone into creating it. I therefore often hear the argument that this content is too valuable to give away for free.
Twitter 101 Guide offers insightful case studies
Twitter is one of today’s most successful social media channels. Having said that, many marketers and companies are skeptical of Twitter. They find it hard to understand how people use Twitter, how active people are and why people use it.
Some useful data on Twitter usage and stats can be found in this report [PDF] from Hubspot.
Still, however skeptical you might be, it is a fact that some companies have successfully used Twitter for their business. Recently the micro blogging platform itself launched Twitter 101, which is a special guide created to explain how companies can use Twitter for their business.
Visualise your proposition…
In my blog post ‘It’s all about them, not you’, I suggest a little check to see how consumer oriented your website is: just by grabbing a pen and counting the number of times you use the word ‘we’ on your website as oppose to the word ‘you’. It really helps you get a feel of how consumer centric your organisation is.
Here’s a nice way of visualising all of the words on your website or your blog. Go to Wordle.net. Add your URL or the text from your website. It generates a really neat word cloud. In essence what you are looking at is the way you articulate your product or service.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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