This morning I’m giving a presentation for the social media event organised by Onbegrensd Talent. More about Onbegrend Talent here (Dutch only).
The deck I’ll present is above. The purpose of my presentation is to help flip people’s headset.
Why?
20
Jun 2011
Recently I’ve written quite a bit about content curation: what it is, how to do it well, and new and existing tools to work with.
As you may have noticed, Paper.li appears to be the hot new content curation tool. You may even be using it yourself. So what is it? Is it any good? And how can you get the best out of it? Here’s my take:
In April I wrote a post called ‘What is Content Curation?’. I’m getting a lot of search engine traffic on it. It must be a hot topic.
I’m an advocate of content curation, but under one condition: it must be done well. It needs to be focussed on one specific area of expertise and only contain the highest quality content. I’d rather have my content gently stirred with 3 carefully selected olives. But it is easy to fall into the overkill trap.
09
Jun 2011
Hi there,
I’m off camping with my family for a couple of days. My next post will be on Wednesday June 15.
Next month it will be one year ago that I’ve started publishing on this blog. By that time, I should have finished the revamp of my blog that I’m currently working on. I will also share my analysis of the results.
As a marketer, I thought the era of putting asterixes behind special offers to your customers was sort of over.
I thought web 2.0, consumer power and customer advocacy kinda put an end to that.
But it seems that Linkedin, a web 2.0 company worth $9 Billion is still in the business of making misleading offers to their own customers.
06
Jun 2011
When you start a blog for your business or organisation, it can be hard to choose the right blogging platform because there is so much choice.
And a lot of these platforms are free too! Here’s a list of 23 free blogging plaforms + another 10 to top it off.
So, now what?
03
Jun 2011
Marketers and IT is a bit like cats and water. Can’t live without it, but we certainly don’t want to take a swim in it either.
But now that SEO is a core business skill, you shall need to dip the techy waters just a little bit deeper than you would ideally want to :-/
But fear not. Help is on it’s way. There’s the internet. And it’s full of helpful people, sharing great knowledge.
01
Jun 2011
In our workshops we teach people how to write for the social web. One of the first things people struggle with is how to write targeted content.
This is because we are so used to writing as a company – to the market.
But this has changed. On the social web your content is found by individual people. It’s one on one. And actually… this is way more normal and natural than your typical corporate communications.
Our tagline is ‘You are what you Publish’. Meaning that you need to publish great quality content to do business on the social web. And with Google’s recent Panda update to its algorithm, it’s clear they agree.
As we know, Google’s mission is to help get you, your customers, prospects and stakeholders better search engine results. In other words, give you better quality content – every time you search.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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