The one SEO meta tag you can't ignoreA while ago I wrote a post about the 10 most important On Page SEO Factors. On Page SEO is the stuff you can do to optimise any web page for search engines. That not only means a website page, but also a blog post!

[Read more…]

Bottle of Champagne for JoelLast week, on my birthday I wrote a blog post about how to keep the blog post juice flowing. In it I posted one of my favourite images. It’s one I have on my wall at home.

Being a marketer, I thought I’d do a little competition, to see if anyone else knew where this image was from. It’s from a pretty rare Japanse import LP from The Band called “Moondog Matinee“.

[Read more…]

Some time ago I wrote about 10 reasons why your company should blog.

In this research from emarketer.com, they asked Chief Marketing Officers of US Fortune 1000 companies why they thought they should blog.

These were their answers:

[Read more…]

Coming up with a blog post today was tough. But once again, I managed. This one is maybe a little bit odd. But bear with me. It’s packed with value. It tells you how to write 3 blog posts a week. And maybe more.

Jook Joint

[Read more…]

Stop the press!

About 3 weeks ago I wrote a post called “How to convert your friends from a Personal Facebook Profile to a Facebook Fan Page”. This used to be quite a hassle, because Facebook didn’t offer an easy way to do this.

Yesterday Beatrice Whelan a webdesigner and blogger from Ireland, posted a comment on my blog saying that Facebook now offers an easy, automatic way to convert your friends from a Personal Profile to a Facebook Page.

[Read more…]

I’m sitting here with my headphones on, listening to the new Radiohead album ‘King of Limbs’. And I’m thinking: Wow!

First of all, I think that ‘King of Limbs’ is Radiohead’s best album since ‘Kid A’. But an even greater achievement is the fact that they are still here! Still relevant. And making the music they’re making. The music they want to be making.

[Read more…]

In some cases hosting your blog under your main website can be a good option. You would then need to make a choice between hosting the blog as a subdirectory (yourwebsite.com/blog) or as a subdomain (blog.yourwebsite.com).

Next week I will publish a post that explains the pros and cons of hosting your blog under the domain of your main –  corporate, primairy or root – website as oppose to hosting it completely separate under a separate domain (URL).

But in this post, I will first discuss the difference between hosting your blog under subdirectory or subdomain.

[Read more…]

Just last December Google and Bing confirmed that links shared through Twitter and Facebook have a direct impact on rankings.

In a nutshell, this means that when an article gets retweeted or referenced a lot on e.g. Twitter, Google uses it as a sign of popularity and will rank the article higher in organic and news search.

Just last week Google announced that they have also made new improvements to Social Search.

[Read more…]

Cluetrain Manifesto coverThe Cluetrain Manifesto – written in 1999 – is a must read for all businesses wanting to better understand social media. In essence The Cluetrain Manifesto can be summed up in one single paragraph:

[Read more…]

Once a year Edelman, the worlds largest independent Public Relations firm, publishes their global Trust Barometer. This global survey gauges attitudes on the state of Trust in business, government, NGO’s and media across 23 countries.

[Read more…]