Marketing 2.0 in plain language
Once in a while you come across a seemingly simple techie invention that makes your life online easier and richer.
Apture Highlights is a browser extension that allows you to get instant access to e.g. Wikipedia, Google, YouTube or Twitter without leaving the page.
As the client guy for we do communications I often talk to new clients. Once we start talking about the social web, I always ask them what their perception is of ‘social media’ and its business value.
In my experience there are two distinct categories of prospects: the ones that want to ‘tap into social media’ and the ones that want social media to tap into them.
Let me explain.
These days great content can come to you in many different ways. Your friends share stuff on Linkedin, your followers tweets links on Twitter and your business network shares stuff on Linkedin.
Still, I’m a big fan of my RSS Reader.
When I came in to our office (see picture) this morning, I filcked open my laptop and noticed that my last post got quite a few tweets and a good bit of traffic as well.
To give your business a presence on Facebook, you need to set up a Facebook Page instead of creating a Personal Facebook Profile for your business.
But what if you have already set up your business as a personal account? How can you move, transfer or convert your existing Facebook friends to your new Facebook Page?
Recently I ran into a case where a potential client had created a Personal Facebook Profile for their business, instead of a Facebook (Fan) Page.
Personal Profiles are intended for real people. Facebook Pages are intended for businesses, organisations, public figures, etc.
We started we do communications April 2009. In the couple of months before then we worked pretty hard on our positioning. We were trying to find a clear and easy way to position the value of content – and why you need to become a publisher on the social web.
Here is a screenshot of our very first attempt…
Hi y’all. I dropped off the blogosphere for a week to do some skiing in Austria. Major recharge! I recommend it! 😉
Here’s a quick personal story about customer service to the max: when I returned to Amsterdam, I found a letter on my doorstep from UPC – my cable company. I am a customer for TV, telephone and broadband (fibre) internet.
Goodmorning.
Here’s a little post to turn you on to a neat little online tool.
It’s called Trunk.ly.
What this online tool does is archive all the links you send out in social channels and makes them searchable.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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