This morning I’m giving a presentation for the social media event organised by Onbegrensd Talent. More about Onbegrend Talent here (Dutch only).
The deck I’ll present is above. The purpose of my presentation is to help flip people’s headset.
Why?
23
May 2011
One of the most important changes in the world of marketing over the past years, is the shift from outbound to inbound marketing.
Traditional outbound marketing strategies focus on finding customers. Examples of outbound marketing are TV advertising, print- and banner advertising, billboard campaigns, e-mail marketing, cold calling, etc.
Web 2.0 marketing strategies focus on customers finding you. Inbound marketing makes use of search engine optimisation (SEO), social media, and content marketing.
In 2011, you simply cannot afford to not have an inbound marketing strategy. Here’s why:
18
May 2011
At the bottom of this post you will find a nice little video with a collection of infographics made by Mark Smiciklas. He makes cool stuff. So check out his Intersection marketing blog for more.
In the vid below he gives 19 examples of ‘Social media best practices’. My favourite image is #4 at 50 seconds.
This will give you a really good insight into where you need to focus as an organisation.
06
Apr 2011
Some videos are screaming to be shared. This is one of them.
It’s made by a UK agency called Purplefeather. Bravo! I salute you!
What a little copy edit can do 😉
15
Mar 2011
Two years ago I would meet people everyday whose organisations did not have a presence in social media yet. But now, most companies I talk to are present in social media.
This is my non-scientific way of saying if your company is not in social media yet: you’re late.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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