Wow. Shocking.
As it turns out, Linkedin has sneakily changed it’s members account settings, so that their name and face can be used in advertsing messages on the Linkedin platform.
Ehrm… What?!
02
Aug 2011
I recently received a lot of emails from my Linkedin connections, inviting me for a new kind of professional social network. I thought it was a network visualisation tool.
Curious as I am, I click, signed-in with my Linkedin account, and take a look.
15 minutes later I deleted my account.
Why?
As a marketer, I thought the era of putting asterixes behind special offers to your customers was sort of over.
I thought web 2.0, consumer power and customer advocacy kinda put an end to that.
But it seems that Linkedin, a web 2.0 company worth $9 Billion is still in the business of making misleading offers to their own customers.
13
Oct 2009
How to pro-actively manage your online reputation…
Recently I was talking to a rather large brand who had just been sold on an Online Reputation monitoring system. They were looking for a solution to start responding to people’s questions online.
The first word that came up in the conversation was ‘web-rep’. These are folks who go online and respond to comments on behalf of the company. But as you get more visibility, more market share of voice, it’s not economical to keep scaling up the number of web reps.
Plus, this is reactive rather than proactive. Instead of passively responding, you need to proactively manage your online reputation. This goes beyond a one-off response from a web rep.
So how can you do that?
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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