Marketing 2.0 in plain language
This post is the 2nd in a series of 5 on how to develop a Keyword Strategy.
As a marketer, you are familiar with the process of positioning your product. You go through the process of analyzing and assessing your product, you consider the competition, and the opportunities in the market. When you are developing a Keyword Strategy, you pretty much go through the same process.
This is the 1st post in a series of 5 on developing a Keyword Strategy.
In my previous 3 posts I explained why I consider basic SEO knowledge a core business skill, and how to start with a little self-SEO-diagnostics. I also explained how important it is to use the right keywords. In this post I want to explain how you choose them.
In my post last Monday, I talked about basic knowledge of Search Engine Optimization. SEO is not anymore some technical skill that you can stay averse of as marketer or PR. Today it is a core business skill.
You need to be able to manage the process of optimizing your website yourself. I will be writing a series of blog post that will teach you the important basics of SEO.
So where do you start? What do you need to know?
For mere mortals it can be pretty hard to understand the technical aspects of what goes on when you search in Google. Yet, as a marketer, you need to understand a bit of this process.
Once you do, a big marketing chance will dawn on you.
So, hang in there for a bit. I’ll first explain the process. Then I will highlight the big opportunity for marketers.
You can run, but you can’t hide!
Search Engines. Google. That we all know. But how to optimize our websites for search engines often seems like a big box of misty magic.
That’s going to change! My goal is to teach you – marketers, PRs, managers and entrepreneurs – the basic SEO skills you need to get your business visible in organic search results.
I’ll kick off by depositing 3 statements:
In a recent post, I urged marketers to be more aware of the number of backlinks their site is getting from other sites. This is of crucial importance for your website’s performance in search engines.
In addition to monitoring your own’s site performance, you should also keep track of your online competition.
An easy way to work that into your routine is to make use of browser plugins or extensions.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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