Social Media

02 Apr 2012

The biggest ‘social media’ opportunity & threat for B2C companies

Amazingly, ‘social media’ still remains a mystic phenomenon for many B2C companies. This is because most B2C companies and brands traditionally market their products and services through advertising & promotion.

As a result, most companies enter into social media for all the wrong reasons. They see social media channels, such as Facebook & Twitter, as a great opportunity to get their ad or site in front of as many people as possible.

But is that really the big opportunity of social media?

20 Sep 2011

Social Media Marketing For Dummies – 7 Things You Need To Know About Social Media Marketing

By Michiel Gaasterland 3 Comments

While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that.

Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration for blog topics. And that’s why I am now writing this post for ‘social media marketing for dummies’.

06 Sep 2011

Erm, what is it that you plan to say?

By Michiel Gaasterland 1 Comment

Here’s a classic social media marketing cartoon, first published on Eloqua’s blog (a company for demand creation software) in a guest submission from Valeria Maltoni, business strategist. Check it out:

06 Jul 2011

Why Google is launching a social network under it’s own brand name

By Michiel Gaasterland 7 Comments

Just last week, Google started testing their much talked about social network called ‘Google Plus’.

At first I was really surprised to see Google launching this product under the Google brand name because ‘social’ just isn’t a part of Google’s brand DNA. Google is about search. To ‘google’ even became a verb.

So, if Google wants to grab marketshare in ‘social’ it would be logical to launch it under a different brand name, right? Just like they took a bite out of the browser market using the brand name Chrome.

But after reading this article in Wired, I understood better why Google is launching this social network under their own brand name:

Google is repositioning itself.

04 Jul 2011

Google Plus: will it sail or fail?

By Michiel Gaasterland 6 Comments

This week Google started ‘field testing’ it’s new social network called Google Plus with a limited group of users. As a result, the whole internet is now talking about Google Plus.

But getting people talking about their products has never been Google’s problem.

The problem has been in developing ‘social’ products that people actually use. Products like Google Buzz and Google Wave have never been adopted by a mainstream world wide audience.

23 May 2011

4 + 1 reasons you must adopt an inbound marketing strategy for your business

By Michiel Gaasterland 10 Comments

One of the most important changes in the world of marketing over the past years, is the shift from outbound to inbound marketing.

Traditional outbound marketing strategies focus on finding customers. Examples of outbound marketing are TV advertising, print- and banner advertising, billboard campaigns, e-mail marketing, cold calling, etc.

Web 2.0 marketing strategies focus on customers finding you. Inbound marketing makes use of search engine optimisation (SEO), social media, and content marketing.

In 2011, you simply cannot afford to not have an inbound marketing strategy. Here’s why:

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