Social media marketing

11 Apr 2011

3 great marketing and pr books to get you thinking 2.0

After a speaking gig I am often asked for book tips. People are really eager to know more about ‘doing business on the social web’. They realise they need to change their headset from mass communications to targeted communications, from broadcasting to conversation, from interruption marketing to permission marketing, from keeping control to gaining influence, and so on.

Recently – during a visit to my local book store – I noticed that the ‘social media book section’ has exploded. So many books. So much choice. Where do you start?

08 Apr 2011

87 handpicked Social Media Case Studies

By Michiel Gaasterland Leave a Comment

Each month there are some 8.100 searches in Google on the term ‘social media case studies’.

A pretty popular search term!

I think these searches come partly from people who are looking for ‘proof’, but also from people who want to learn from the efforts of other companies.

But good social media case studies are hard to find. And besides that, most case studies talk about big brands such as Pepsi, Dell or Zappos.

Over the last year I have been bookmarking links to high quality social media case studies. Most of them are from smaller companies in B2B, B2C, nonprofit and more.

[Read more…]

Categories: Case studies, Social media marketing Tags: B2B, B2C, NGO, Non profits, SME, Social media

30 Mar 2011

The rules and building blocks of doing business on the social web

By Michiel Gaasterland Leave a Comment

Dear people, over the past 6 months I have been posting about the different aspects of SEO, conversation, tools, social media channels, tactics, and more. This presentation below puts all of these into a useful and practical framework for you to head towards a social media strategy. It is also the core of our own services as a company. Take a look at the presentation below and have a think! You can also download it and share it with colleagues. Links to downloads at the bottom of this blog post!

15 Mar 2011

Your company is not in social media yet…

By Michiel Gaasterland Leave a Comment

Two years ago I would meet people everyday whose organisations did not have a presence in social media yet. But now, most companies I talk to are present in social media.

This is my non-scientific way of saying if your company is not in social media yet: you’re late.

01 Dec 2010

3 simple social media listening tools to get buy-in!

By Michiel Gaasterland Leave a Comment

A very simple (and free!) way to get social media buy-in from your organisation is to show them that conversations are already happening about your brand or product.

If you can show that, then your organisation then has two choices:

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