Marketing 2.0 in plain language
As a marketer, your number 1 objective for the social web is to get found, right?
If you want to get found you know you should optimise your content and your website. But! You should also optimise your social media channels. So, where to start?
Today was great, but it wasn’t funny.
It was great, because today was our 2 Year Anniversary as a business. And according to Dun & Bradstreet and INC. magazine, fifty percent of new businesses fail within their first two years of operation. So far so good I guess 😉
Two years ago I would meet people everyday whose organisations did not have a presence in social media yet. But now, most companies I talk to are present in social media.
This is my non-scientific way of saying if your company is not in social media yet: you’re late.
As the client guy for we do communications I often talk to new clients. Once we start talking about the social web, I always ask them what their perception is of ‘social media’ and its business value.
In my experience there are two distinct categories of prospects: the ones that want to ‘tap into social media’ and the ones that want social media to tap into them.
Let me explain.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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