Marketing 2.0 in plain language
Recently I’ve written quite a bit about content curation: what it is, how to do it well, and new and existing tools to work with.
As you may have noticed, Paper.li appears to be the hot new content curation tool. You may even be using it yourself. So what is it? Is it any good? And how can you get the best out of it? Here’s my take:
In April I wrote a post called ‘What is Content Curation?’. I’m getting a lot of search engine traffic on it. It must be a hot topic.
I’m an advocate of content curation, but under one condition: it must be done well. It needs to be focussed on one specific area of expertise and only contain the highest quality content. I’d rather have my content gently stirred with 3 carefully selected olives. But it is easy to fall into the overkill trap.
Check out this ass whoopin’ infographic from the folks at Unbounce, an online tool that allows you as a marketer to build your own landingpages without the help of IT. Unbounce has created this image as an online marketing guide for newcomers.
Once in a while you come across a seemingly simple techie invention that makes your life online easier and richer.
Apture Highlights is a browser extension that allows you to get instant access to e.g. Wikipedia, Google, YouTube or Twitter without leaving the page.
These days great content can come to you in many different ways. Your friends share stuff on Linkedin, your followers tweets links on Twitter and your business network shares stuff on Linkedin.
Still, I’m a big fan of my RSS Reader.
Goodmorning.
Here’s a little post to turn you on to a neat little online tool.
It’s called Trunk.ly.
What this online tool does is archive all the links you send out in social channels and makes them searchable.
A very simple (and free!) way to get social media buy-in from your organisation is to show them that conversations are already happening about your brand or product.
If you can show that, then your organisation then has two choices:
According to a survey by RJMetrics, core Twitter users are very committed users, but interestingly, more than 80% of Twitter accounts are inactive.
So the chances are that you have quite a few inactive Twitter accounts in your Twitter following.
My view: they ain’t doing you any good. Might as well get rid of them!
When you are actively marketing in social media by sharing valuable content, speed is often of the essence. You want to be able to share easily, simply, and quickly.
During the last year Internet Explorer has lost market share to Google’s browser Chrome. This is not unexpected. The main reason for people switching browsers is:
Chrome loads web pages faster than other browsers!
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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