Marketing 2.0 in plain language
Recently I’ve written quite a bit about content curation: what it is, how to do it well, and new and existing tools to work with.
As you may have noticed, Paper.li appears to be the hot new content curation tool. You may even be using it yourself. So what is it? Is it any good? And how can you get the best out of it? Here’s my take:
In our workshops we teach people how to write for the social web. One of the first things people struggle with is how to write targeted content.
This is because we are so used to writing as a company – to the market.
But this has changed. On the social web your content is found by individual people. It’s one on one. And actually… this is way more normal and natural than your typical corporate communications.
It’s interesting to see that more and more marketing and communication people are showing an interest in SEO. I notice it because of the sometimes quite advanced questions I get.
One of the more advanced questions I’m most often asked is; “Should I make all my outgoing links Nofollow?”
In this post I will try and clear up the sense and non-sense of Nofollow.
One of the most important changes in the world of marketing over the past years, is the shift from outbound to inbound marketing.
Traditional outbound marketing strategies focus on finding customers. Examples of outbound marketing are TV advertising, print- and banner advertising, billboard campaigns, e-mail marketing, cold calling, etc.
Web 2.0 marketing strategies focus on customers finding you. Inbound marketing makes use of search engine optimisation (SEO), social media, and content marketing.
In 2011, you simply cannot afford to not have an inbound marketing strategy. Here’s why:
Content is the currency of the social web. It’s what people search for. What makes them click, share, comment, subscribe, donate, follow or buy from you.
But creating valuable, compelling content can be quite a challenge for many entrepreneurs, businesses and organisations.
So! If you think you’re not quite ready for that particular challenge, you should start thinking about content curation.
I was reading an article in the Guardian about the South by Southwest festival of film, music and technology. In the article the journalist talks about a conversation he was having with a ‘content strategist’.
A excerpt from the article:
My business partner Steve Seager will soon be releasing his new WordPress blog on www.steveseager.com. As I was transfering content from his old blog to his new blog, I couldn’t help but re-reading some of his old posts.
Here’s one that I thought was fun to share with you:
Quora is new and fast growing Questions & Answer website founded by two ex Facebook execs. Early 2011 Quora was tipped by Mashable as one of the websites to watch in 2011 and hyped by Robert Scoble amongst others.
So, what’s the big deal? How is Quora different to Answers.com, Yahoo Answers, Ask.com and other Q&A sites than have been around for a long time?
I’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious.
But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.
Most of us marketers, aged 30-ish plus, were professionally born and bred in the age of mass communications. So, it’s not strange that many marketers enter the social media arena with a mass-marketing headset.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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