Marketing 2.0 in plain language
Marketers and IT is a bit like cats and water. Can’t live without it, but we certainly don’t want to take a swim in it either.
But now that SEO is a core business skill, you shall need to dip the techy waters just a little bit deeper than you would ideally want to :-/
But fear not. Help is on it’s way. There’s the internet. And it’s full of helpful people, sharing great knowledge.
As an online marketer, you may well be asking, why is On Page SEO so important? And how seriously do you need to take it?
Well, On Page SEO is a great way to work your Keyword Strategy. You can take the keywords that are most important to you and apply them to SEO tags and attributes on your page. This means you will get found by the people who are searching for you.
Over the years, your old website has probably gained loads of incoming links from other websites.
These links do two things. They help people find your site from other websites, which gives you traffic. Plus, they also help improve your SEO – your search engine optimisation, which helps you get better search engine results.
This is the 1st post in a series of 5 on developing a Keyword Strategy.
In my previous 3 posts I explained why I consider basic SEO knowledge a core business skill, and how to start with a little self-SEO-diagnostics. I also explained how important it is to use the right keywords. In this post I want to explain how you choose them.
In a recent post, I urged marketers to be more aware of the number of backlinks their site is getting from other sites. This is of crucial importance for your website’s performance in search engines.
In addition to monitoring your own’s site performance, you should also keep track of your online competition.
An easy way to work that into your routine is to make use of browser plugins or extensions.
Last week, I discussed the joys of backlinks. Getting a link from another website, helps your website to be found. It also helps your website (or page) to rank higher in organic search engine results.
Sometimes we can even create backlinks ourselves. For instance by including a link to our profile pages on Linkedin, Facebook, YouTube or other social media channels. You would think that a backlink from these big boys would help your website to rank higher in search engines… Wrong :-(. So why is that?
Currently I am preparing to publish a series of posts that teach marketers how to develop a Keyword Strategy. A Keyword Strategy is crucial if you want to drive quality traffic to your website.
Before that however, I will first publish some posts on basis SEO knowledge. Today: the importance of ‘incoming links’ aka ‘backlinks’ to your websites findability.
Links to your website is a major factor in getting great organic search engine results.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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