Marketing 2.0 in plain language
When you start a blog for your business or organisation, it can be hard to choose the right blogging platform because there is so much choice.
And a lot of these platforms are free too! Here’s a list of 23 free blogging plaforms + another 10 to top it off.
So, now what?
As a marketer, your number 1 objective for the social web is to get found, right?
If you want to get found you know you should optimise your content and your website. But! You should also optimise your social media channels. So, where to start?
Someone recently asked the question “What do I need to optimise? My whole blog, the pages of my blog, or my blog posts?”
Ever at your service, I will explain what the difference is between these three, from a Search Engine Optimisation perspective. First, an important note!
In some cases hosting your blog under your main website can be a good option. You would then need to make a choice between hosting the blog as a subdirectory (yourwebsite.com/blog) or as a subdomain (blog.yourwebsite.com).
Next week I will publish a post that explains the pros and cons of hosting your blog under the domain of your main – corporate, primairy or root – website as oppose to hosting it completely separate under a separate domain (URL).
But in this post, I will first discuss the difference between hosting your blog under subdirectory or subdomain.
As you know, our mission in life is to turn organisations and people into publishers of valuable, optimised, content to help them reach their marketing, pr and communications goals on the social web.
In this post I will explain the concept of Long Tail SEO, how you can beat your competition in search engine rankings by applying it, and even how to get a shot at great search engine rankings for a single keyword!
OK. You are just starting out with your blog or social media newsroom. You have written and published a great blog post, and it now sits there on your blog.
Because your blog posts are search engine optimised to your Keyword Strategy (On Page SEO), you will eventually start getting traffic through search engines.
But you also want some people on your blog TODAY!
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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