1 + 1 = 11
The last few posts, especially the ones on Dell made me realise that engaging in online communications on the social web is not something you do on a late Friday afternoon. It takes effort and commitment.
Steve Seager, my colleague at we do communications, recently wrote a post called ‘The Power Of Scale’ that touches on this topic. Check out his analogy between a painting of Isaac Israel and messaging in online business.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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