A very simple (and free!) way to get social media buy-in from your organisation is to show them that conversations are already happening about your brand or product.
If you can show that, then your organisation then has two choices:
01
Dec 2010
Categories: Social media marketing, Tools Tags: Blogs, Buy-in, Conversations, Google Alerts, Listening, Social Mention, Twitter
19
Jul 2010
Hello, and thanks for visiting my blog!
About 18 months ago my partner Steve Seager and I started our business, we do communications. We help businesses sell their ideas, products and services on the social web.
Selling stuff in traditional media is one thing. But to do this on the social web is another. It takes a radically different view on things. You need to get out of the mass marketing headset and start thinking targeted.
Categories: Blogging Tags: Advertising, Blogger, Business strategy, Content Marketing, Conversations, Customers, Influencers, Interruption, Mass marketing, Products, Prospects, Publicity, Publishing, Purchase behavior, RSS, RSS Reader, Services, Social media, Social web, Steve Seager, Subscribe, Tactics, Targeted communications
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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