Marketing 2.0 in plain language
While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that.
Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration for blog topics. And that’s why I am now writing this post for ‘social media marketing for dummies’.
The perks of creating a website content plan…
If you have ever been involved in the process of developing a website, you are probably familiar with terms like navigation, functionality, interaction design, css design, use cases, flow charts and so on.
No matter how well designed & executed your website or application, it’s the content in them that determines your success. It’s your content that drives people to click, download, subscribe, & buy your ideas, products or services.
So why is it that in 9 out of 10 cases, content is the last thing that is attended to when creating a website?
I dare to say: flip it! Start thinking about your content first, then start thinking about design, functionality and other technical requirements.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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