Marketing 2.0 in plain language
Last Tuesday was my one year blogging anniversary! (Yah!)
Right now I’m in the middle of doing a full analysis of traffic and engagement per blog post. I will share this data with you soon.
As I was going over all my old posts, I ran into this one dated February 7th: “Step into my office – a post about blogging and numbers”.
Although we do communications is at heart a public relations 2.0 company, which helps it’s customers use social media towards specific business objectives, we also use online marketing tactics to generate traffic, leads and sales.
Measuring traffic and behavior on your website or blog is one of the cornerstones of online marketing. Without a measurement tool like for instance Google Analytics, you’re a sailor without a compass.
Especially with smaller businesses, you need to be able to start drawing conclusions based on relatively small sets of data (in terms of quantity).
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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