Marketing 2.0 in plain language
You can run, but you can’t hide!
Search Engines. Google. That we all know. But how to optimize our websites for search engines often seems like a big box of misty magic.
That’s going to change! My goal is to teach you – marketers, PRs, managers and entrepreneurs – the basic SEO skills you need to get your business visible in organic search results.
I’ll kick off by depositing 3 statements:
Last week, I discussed the joys of backlinks. Getting a link from another website, helps your website to be found. It also helps your website (or page) to rank higher in organic search engine results.
Sometimes we can even create backlinks ourselves. For instance by including a link to our profile pages on Linkedin, Facebook, YouTube or other social media channels. You would think that a backlink from these big boys would help your website to rank higher in search engines… Wrong :-(. So why is that?
Currently I am preparing to publish a series of posts that teach marketers how to develop a Keyword Strategy. A Keyword Strategy is crucial if you want to drive quality traffic to your website.
Before that however, I will first publish some posts on basis SEO knowledge. Today: the importance of ‘incoming links’ aka ‘backlinks’ to your websites findability.
Links to your website is a major factor in getting great organic search engine results.
Next week I will start publishing a series of posts on SEO. About what you need to know as a marketer. Followed by a series that helps you develop a Keyword Strategy.
But as a marketer you might be wondering what SEO has to do with you.
Isn’t SEO done by the IT department?
Well, yes and no. Yes, because your website needs to be technically optimised for search engines. That means ensuring your website is in compliance with the protocols and guidelines as set by World Wide Web Consortium (w3c).
But there’s more to optimising your website than just technical protocol.
Recently my business partner Steve wrote a post about Zappos generating more than 1 billion USD in sales over 2009 with more than 75% being repeat business. They sell shoes and clothing online. But as he points out, they actually sell customer service. It truly is at the heart of their business model.
When you see their amazing level of customer service, it automatically makes me think of all the times I haven’t been treated well as a customer.
A recent personal experience
I’ve been a loyal Vodafone customer for years. When I wanted the new Google Nexus phone, I called them. They told me they didn’t stock it and suggested I go somewhere else. That’s it. Nothing else. They didn’t ask me why I wanted the Nexus, suggest an alternative, point me in the right direction. See if they could help. They just told me to go elsewhere. That’s definitely not what I call good customer service.
I ended up getting my free Google Nexus One phone through an online vendor. But guess what? I still prolonged my subscription with Vodafone.
Why?
[Read more…]
In a recent post on the Google Webmaster Central blog, the world’s #1 search engine now confirms that content in RSS feeds gets special attention and gets indexed quicker than normal web pages.
This allows journalists and other stakeholders to find your news quicker when they do a Google search.
Seven + 1 ways to start promoting your blog…
Try typing “Promote your blog” into Google. Wow! Lots of interesting stuff.
Interesting: yes. But also: lots. So, where do you begin? Where do you start promoting your blog?
Here’s my little ritual to shamelessly promote my blog:
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UPDATE: Check out this updated post “Shameless Blog Promotion 2013”
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Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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