Inbound marketing

02 Apr 2012

The biggest ‘social media’ opportunity & threat for B2C companies

Amazingly, ‘social media’ still remains a mystic phenomenon for many B2C companies. This is because most B2C companies and brands traditionally market their products and services through advertising & promotion.

As a result, most companies enter into social media for all the wrong reasons. They see social media channels, such as Facebook & Twitter, as a great opportunity to get their ad or site in front of as many people as possible.

But is that really the big opportunity of social media?

20 Sep 2011

Social Media Marketing For Dummies – 7 Things You Need To Know About Social Media Marketing

By Michiel Gaasterland 3 Comments

While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that.

Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration for blog topics. And that’s why I am now writing this post for ‘social media marketing for dummies’.

23 May 2011

4 + 1 reasons you must adopt an inbound marketing strategy for your business

By Michiel Gaasterland 10 Comments

One of the most important changes in the world of marketing over the past years, is the shift from outbound to inbound marketing.

Traditional outbound marketing strategies focus on finding customers. Examples of outbound marketing are TV advertising, print- and banner advertising, billboard campaigns, e-mail marketing, cold calling, etc.

Web 2.0 marketing strategies focus on customers finding you. Inbound marketing makes use of search engine optimisation (SEO), social media, and content marketing.

In 2011, you simply cannot afford to not have an inbound marketing strategy. Here’s why:

03 Jan 2011