Leads

17

Sep 2010

Social Media & SEO: the importance of a Keyword Strategy for marketing on the social web

By Michiel Gaasterland 8 Comments

Social Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.

But this blog is about marketing on the social web. So, what’s with all the SEO?

Categories: Keyword strategy, SEO, Social Media, Social search Tags: Content, Content Marketing, Customers, Facebook, Flickr, Google, Keyword research, Keyword strategy, Keywords, Leads, Linkedin, Online PR, Prospects, Publishing, Scribd, SEO, SERP, Slideshare, Social media, Social web, Stakeholders, Traffic, Twitter, YouTube

11

Aug 2010

Are YOU what you publish? Content and social media.

By Michiel Gaasterland Leave a Comment

You may have been an early adopter of social media. But is it getting you real business results? Here’s a quick overview of where, in my experience, the market is at, and where you need to focus for effective social media marketing.

Categories: Content Marketing, Social Media Tags: Content, Customers, Facebook, Leads, Prospects, Publishing, Sales, Social media, Twitter