Marketing 2.0 in plain language
Currently I am preparing to publish a series of posts that teach marketers how to develop a Keyword Strategy. A Keyword Strategy is crucial if you want to drive quality traffic to your website.
Before that however, I will first publish some posts on basis SEO knowledge. Today: the importance of ‘incoming links’ aka ‘backlinks’ to your websites findability.
Links to your website is a major factor in getting great organic search engine results.
The benefits of an independent blogging platform…
OK, you decided to start a blog for the benefit of your business. While you are developing your blogging strategy you will hopefully stop and think for a moment about where to host the blog.
I sometimes have the feeling that many companies automatically place their blog on the domain of their own corporate website. But is this the right choice?
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
Latest comments