Here’s a little tip I picked up this morning while reading this post on the SEOmoz daily blog:

Facebook now not only offers Insights for your Facebook Page but also for your own website!

This is great, because you can now not only see which of your website or blog content is being shared and clicked on, but you can also see the demographics of the people who shared your content! For instance:

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My business partner Steve Seager will soon be releasing his new WordPress blog on www.steveseager.com. As I was transfering content from his old blog to his new blog, I couldn’t help but re-reading some of his old posts.

Here’s one that I thought was fun to share with you:

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Last week, I explained why SEO should be conducted with at the very least, close participation of the marketing department rather than being an ICT project.

Of course you need to technically optimise your website for search engines. But this is a given. More importantly, you need to use the right keywords!

As a marketer you know your products and services best. This puts you in pole position to determine which words to use on your website, in your tags, your URLs, et al.

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Last week, we do communications’ PR & Strategy director Steve Seager gave a presentation the Dutch Architecture PR Group in Rotterdam.

His biggest insight from this great meeting was that PR and Comms people in Architecture are essentially no different from those in B2B PR and marketing. They all face the similar challenges when getting started.

Since many of our clients are also in B2B services, I thought his post was useful to share here as well.

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