Marketing 2.0 in plain language
It’s interesting to see that more and more marketing and communication people are showing an interest in SEO. I notice it because of the sometimes quite advanced questions I get.
One of the more advanced questions I’m most often asked is; “Should I make all my outgoing links Nofollow?”
In this post I will try and clear up the sense and non-sense of Nofollow.
Last week, I discussed the joys of backlinks. Getting a link from another website, helps your website to be found. It also helps your website (or page) to rank higher in organic search engine results.
Sometimes we can even create backlinks ourselves. For instance by including a link to our profile pages on Linkedin, Facebook, YouTube or other social media channels. You would think that a backlink from these big boys would help your website to rank higher in search engines… Wrong :-(. So why is that?
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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