Amazingly, ‘social media’ still remains a mystic phenomenon for many B2C companies. This is because most B2C companies and brands traditionally market their products and services through advertising & promotion.

As a result, most companies enter into social media for all the wrong reasons. They see social media channels, such as Facebook & Twitter, as a great opportunity to get their ad or site in front of as many people as possible.

But is that really the big opportunity of social media?

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