Last Monday I was writing about ‘Twitter eyeballs on valuable content’. The essence of the story was that if your content is valuable and if you make sure the right people can find it, you have a much better chance of converting them into readers, followers or buyers.
Marketing 2.0 in plain language
ABOUT ME
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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