Funny. I still come across companies who do spend money on advertising and yet do not have a search engine optimised website!
I think this is simply stunning.
08
Oct 2010
In this post I will explain the concept of Long Tail SEO, how you can beat your competition in search engine rankings by applying it, and even how to get a shot at great search engine rankings for a single keyword!
OK. You are just starting out with your blog or social media newsroom. You have written and published a great blog post, and it now sits there on your blog.
Because your blog posts are search engine optimised to your Keyword Strategy (On Page SEO), you will eventually start getting traffic through search engines.
But you also want some people on your blog TODAY!
As an online marketer, you may well be asking, why is On Page SEO so important? And how seriously do you need to take it?
Well, On Page SEO is a great way to work your Keyword Strategy. You can take the keywords that are most important to you and apply them to SEO tags and attributes on your page. This means you will get found by the people who are searching for you.
20
Sep 2010
On Page SEO is a major factor for getting good organic search engine results. In my blog post the ABC of Search Engine Optimisation, I talked about the three most important elements of SEO. They are: Links, Keywords and Tags (code).
On Page SEO is about Keywords & Tags
On Page SEO means optimising your web page for a certain keyword or keyword combination.
You do this by making sure these keywords are used in the URL and in the most important SEO tags.
17
Sep 2010
Social Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.
But this blog is about marketing on the social web. So, what’s with all the SEO?
15
Sep 2010
Over the years, your old website has probably gained loads of incoming links from other websites.
These links do two things. They help people find your site from other websites, which gives you traffic. Plus, they also help improve your SEO – your search engine optimisation, which helps you get better search engine results.
This is the 1st post in a series of 5 on developing a Keyword Strategy.
In my previous 3 posts I explained why I consider basic SEO knowledge a core business skill, and how to start with a little self-SEO-diagnostics. I also explained how important it is to use the right keywords. In this post I want to explain how you choose them.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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