A successful case study on ‘Crisis Management’ SEO…

My last blog post talking about the benefits of an independent blogging platform and url as opposed to putting your blog on the root corporate web domain. My advice was catered towards small business blogs with a desire to establish thought leadership, build links, gain advocates and encourage conversations.

As a matter of habit I always submit my blog posts to the News and Discussion sections in relevant Linkedin Groups. The topic kicked off a lively debate between PR professionals with many valuable contributions. One of the contributors, Jonathan Bernstein – President at Bernstein Crisis Management Inc – brought some deeper and very practical insights to the table.

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Their skills versus your needs…

In my previous blog post I talked about the difference between Online publicity and Online PR. I argued it had to do with the difference between making noise and building relationships.

Of course both can help to drive business. The same goes for advertising. Some need it, some don’t. Some need a little, some need a lot. It really depends on your business objectives and the product or service you are selling.

Choosing an online agency to help you meet your business objectives can be quite a difficult task. First, there are simply so many agencies offering so many different disciplines all claiming to be online ‘experts’. Second, on the web the lines between marketing and PR have blurred.

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