Marketing 2.0 in plain language
As we know, SERP 1 is the Holy Grail of marketing. It means that you are the number one result in Google for the terms you want to be found on.
I recently scored my first SERP 1 in Google on a very competitive keyword. Yaay! I thought it was a good idea to take this blog post and use it as an example to educate and inspire you – so you can start writing your own chart topping blog posts.
On Page SEO is a major factor for getting good organic search engine results. In my blog post the ABC of Search Engine Optimisation, I talked about the three most important elements of SEO. They are: Links, Keywords and Tags (code).
On Page SEO is about Keywords & Tags
On Page SEO means optimising your web page for a certain keyword or keyword combination.
You do this by making sure these keywords are used in the URL and in the most important SEO tags.
Social Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.
But this blog is about marketing on the social web. So, what’s with all the SEO?
Over the years, your old website has probably gained loads of incoming links from other websites.
These links do two things. They help people find your site from other websites, which gives you traffic. Plus, they also help improve your SEO – your search engine optimisation, which helps you get better search engine results.
This is the 1st post in a series of 5 on developing a Keyword Strategy.
In my previous 3 posts I explained why I consider basic SEO knowledge a core business skill, and how to start with a little self-SEO-diagnostics. I also explained how important it is to use the right keywords. In this post I want to explain how you choose them.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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