Marketing 2.0 in plain language
For newbees Twitter always seems like the most mystical social media channel. What is it? How does it work? How do I get followers? How do I know what to tweet about?
In the last year I have written quite a few posts about Twitter that answer questions like the above.
In April I wrote a post called ‘What is Content Curation?’. I’m getting a lot of search engine traffic on it. It must be a hot topic.
I’m an advocate of content curation, but under one condition: it must be done well. It needs to be focussed on one specific area of expertise and only contain the highest quality content. I’d rather have my content gently stirred with 3 carefully selected olives. But it is easy to fall into the overkill trap.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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