Getting the basics right…
I see many businesses getting their feet wet with social media. I guess it is natural for businesses to discover new channels.
As my business partner Steve Seager points out in his blog post “Social Media is a lot like Aikido. Advertising is a lot like Karate”, social media channels are very different to radio, TV & print.
Many businesses I see on Twitter, embrace it as a broadcast channel. Wrong. People don’t care what you’re doing, what your products do or whether or not you have made it to the newspapers.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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