Many people I know get their own personal Twitter channel because their employer has set one up for their company. It’s a great way in to start getting familiar with what it’s all about.

When we help clients become effective in social media we develop editorial plans for them – a plan of which content you need to publish to reach your business, marketing, PR or communications objectives.

But what if you want to start up a Twitter channel for yourself? What do you tweet about then?! Well, unless you are trying to set up your own business, you don’t need an editorial plan.

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