Marketing 2.0 in plain language
OK. You are just starting out with your blog or social media newsroom. You have written and published a great blog post, and it now sits there on your blog.
Because your blog posts are search engine optimised to your Keyword Strategy (On Page SEO), you will eventually start getting traffic through search engines.
But you also want some people on your blog TODAY!
Social Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.
But this blog is about marketing on the social web. So, what’s with all the SEO?
I like Vodafone. I’ve been a customer for years. Mostly because their reception is good. And that’s the most important factor for a network operator.
But I don’t love Vodafone. I’m not a fan. And that’s a shame actually, because as a loyal customer, I think I am a prime target to become a fan. I don’t really get why Vodafone is not focusing more on improving customer loyalty: especially in a market where people easily switch providers. It simply doesn’t make sense.
Although we do communications is at heart a public relations 2.0 company, which helps it’s customers use social media towards specific business objectives, we also use online marketing tactics to generate traffic, leads and sales.
You can run, but you can’t hide!
Search Engines. Google. That we all know. But how to optimize our websites for search engines often seems like a big box of misty magic.
That’s going to change! My goal is to teach you – marketers, PRs, managers and entrepreneurs – the basic SEO skills you need to get your business visible in organic search results.
I’ll kick off by depositing 3 statements:
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
Latest comments