Marketing 2.0 in plain language
While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that.
Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration for blog topics. And that’s why I am now writing this post for ‘social media marketing for dummies’.
Hi there,
I’m off camping with my family for a couple of days. My next post will be on Wednesday June 15.
Next month it will be one year ago that I’ve started publishing on this blog. By that time, I should have finished the revamp of my blog that I’m currently working on. I will also share my analysis of the results.
One of the most important changes in the world of marketing over the past years, is the shift from outbound to inbound marketing.
Traditional outbound marketing strategies focus on finding customers. Examples of outbound marketing are TV advertising, print- and banner advertising, billboard campaigns, e-mail marketing, cold calling, etc.
Web 2.0 marketing strategies focus on customers finding you. Inbound marketing makes use of search engine optimisation (SEO), social media, and content marketing.
In 2011, you simply cannot afford to not have an inbound marketing strategy. Here’s why:
Two years ago I would meet people everyday whose organisations did not have a presence in social media yet. But now, most companies I talk to are present in social media.
This is my non-scientific way of saying if your company is not in social media yet: you’re late.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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