Marketing 2.0 in plain language
According to a survey by RJMetrics, core Twitter users are very committed users, but interestingly, more than 80% of Twitter accounts are inactive.
So the chances are that you have quite a few inactive Twitter accounts in your Twitter following.
My view: they ain’t doing you any good. Might as well get rid of them!
You have probably noticed that you can integrate your Twitter account into your Linkedin profile. This means you can post your tweets in your LinkedIn profile.
If you choose to integrate your Twitter and Linkedin accounts, you have two choices:
1. Share all your tweets in your Linkedin status
2. Add the ‘#in’ hashtag to share only specific tweets
So, you’ve got yourself a Twitter account, you have figured out what you need to be Tweeting about and you are doing it. Everything feels good.
But as a marketer you want something more tangible than just a feeling. What about clickthrough? If you know the number of clicks that each of your Tweets generates, you can figure out what your people really value – and do more of it!
OK. You are just starting out with your blog or social media newsroom. You have written and published a great blog post, and it now sits there on your blog.
Because your blog posts are search engine optimised to your Keyword Strategy (On Page SEO), you will eventually start getting traffic through search engines.
But you also want some people on your blog TODAY!
I ran into a helpful little website called ‘We Are Visible’. It offers a couple of really easy to follow video tutorials, that help you set up a Gmail account, a Twitter account, a Facebook page and a WordPress blog even.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
Latest comments