Marketing 2.0 in plain language
Social Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.
But this blog is about marketing on the social web. So, what’s with all the SEO?
So, you are now on Twitter and you are welcoming your first followers. You must be thrilled with all the self promoting DM’s (Direct Messages) you receive every day. Sure, there are a lot of gold diggers on Twitter.
What you are after is building a qualitative network of followers. People that actually value what you have to contribute to the online conversation, and vice versa.
Currently more than 300.000 people a day, register an account on Twitter. Registering an account is easy. Basically Twitter only needs your full name, user name, and email address.
So before you know it “John Doe (john_doe_67) is now following your tweets on Twitter” rolls into people’s mailbox. I often get these kind of followers. Sigh.
Last Monday I was writing about ‘Twitter eyeballs on valuable content’. The essence of the story was that if your content is valuable and if you make sure the right people can find it, you have a much better chance of converting them into readers, followers or buyers.
Seven + 1 ways to start promoting your blog…
Try typing “Promote your blog” into Google. Wow! Lots of interesting stuff.
Interesting: yes. But also: lots. So, where do you begin? Where do you start promoting your blog?
Here’s my little ritual to shamelessly promote my blog:
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UPDATE: Check out this updated post “Shameless Blog Promotion 2013”
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Getting started in social media…
In an interview with PR Week, John Bell, from Ogilvy’s 360 Digital Influence, notes that more and more clients are asking for pilot programs rather than ‘full scale’ marketing campaigns.
So, is a pilot program a good thing? It’s a valid question. I’m often being asked this as well.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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