23
Feb 2011

Integrating your blog with your main website: choose subdomain or subdirectory?

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In some cases hosting your blog under your main website can be a good option. You would then need to make a choice between hosting the blog as a subdirectory (yourwebsite.com/blog) or as a subdomain (blog.yourwebsite.com).

Next week I will publish a post that explains the pros and cons of hosting your blog under the domain of your main –  corporate, primairy or root – website as oppose to hosting it completely separate under a separate domain (URL).

But in this post, I will first discuss the difference between hosting your blog under subdirectory or subdomain.

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Categories: Blogging Tags: , , , , , , , , , , ,
13
Dec 2010

5 differences between a blog and a website

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Difference between blog and websiteI’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious.

But nowadays, everyone – from PRs and communicators to business leaders and customer service managers – should have a clear understanding of the difference.

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Categories: Blogging, What is...? Tags: , , , , , , , , , , , , , , ,
01
Sep 2010

Keyword Research (I): Your value & product proposition… in Keywords

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This post is the 2nd in a series of 5 on how to develop a Keyword Strategy.

As a marketer, you are familiar with the process of positioning your product. You go through the process of analyzing and assessing your product, you consider the competition, and the opportunities in the market. When you are developing a Keyword Strategy, you pretty much go through the same process.

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Categories: Keyword strategy, SEO Tags: , , , , , ,
06
Jan 2010

Building a website? Start with your content!

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The perks of creating a website content plan…

If you have ever been involved in the process of developing a website, you are probably familiar with terms like navigation, functionality, interaction design, css design, use cases, flow charts and so on.

No matter how well designed & executed your website or application, it’s the content in them that determines your success. It’s your content that drives people to click, download, subscribe, & buy your ideas, products or services.
So why is it that in 9 out of 10 cases, content is the last thing that is attended to when creating a website?

I dare to say: flip it! Start thinking about your content first, then start thinking about design, functionality and other technical requirements.

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Categories: Content Marketing Tags: , , , , , , , , , , ,